A Superstar
A Legend
A Pioneer
A Leader
A Teacher
A Mentor
An Example
A Helping Hand
But, above all
else, and most
importantly,
Corey was
a Friend
In Memory of
The AdMistress
Marion
Stearns
A
Victim Of
Hurricane
Katrina
Site
Reviews
From
"Very Clever
the
SS Minnow, can't
wait to see when
site is completed"
Sam
"Very good looking
site. It loads well
and graphics
and navigation
appropriate.
Site relevance
and site response
is right on.
Good luck."
Hortense
"This is really a
great site for all
sorts of solid
information.
Your graphics are
very clear, pages
load fast.
I think the layout,
color & design are
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Corey was one of
my mentors also,
great guy and a
wiz. I was sorry
to hear of his
ordeal.
He'll be missed.
I have bookmarked
site for a more
thorough look later
this weekend.
You've done a
great job on your
site
Good Luck! "
Tom
Favorite Sites
*****
TeeJay's Tips For Success E-zine
*****
Ahoy
and Welcome Aboard
the S.S. Minnow to all of
our regular readers and also our
new subscribers
that have joined us recently.
Welcome to another
edition of our
"TeeJay's Tips For Success"
online
e-zine
for
June 15, 2007
I hope you enjoy today's edition
Remember......
Success Is A
Matter Of Believing In Yourself
If YOU Believe It..... You WILL Achieve It!
***** Top Sponsor Ad
*****
"The Dangers Of Identity Theft
and How To Protect
Yourself"
By: Tim Gilligan
a/k/a/ "Skipper"
An interesting and very
informative look at the various methods used by
"Identity Thieves" to grab your personal information
and use it to run up thousands of dollars of debt and
also to perpetrate all kinds of fraud in YOUR name
causing you all kinds of grief and aggravation. There are
many ways that you can protect yourself from these
threats that are just plain "common sense" but there
are also some ways that you may not have thought
about that are explained in this book.
*****
Skipper's Orders Of The Day *****
(Editor's Comments)
From the Quarter Deck of the S.S. Minnow
with "Skipper" Tim Gilligan at the helm
and I
give you my personal guarantee that we will not
leave you stranded on an uncharted and deserted
island in the middle of the Internet!
Hi everyone,
Don't know if you saw the much-hyped show finale
of The Sopranos. The ending left a lot of people
hanging, wondering if Tony gets whacked or not.
The show concluded with a lot of uncertainty. The
audience didn't know what happened to Tony, and
now they may never know.
Would Tony have gotten whacked?
Tony was on a self-destructive path because he
couldn't and wouldn't change his behavior. If he
didn't get shot he probably would have landed in
jail according to the story line.
Luckily, in real life, we all have the ability to
make the changes that can shape our future.
Here's how this relates to internet marketing.
Ask yourself this question:
If you aren't as successful as you want to be
right now, will you be more successful in a month?
That fully depends on whether you are taking
actions to be more successful.
If you continue current behavior, you should
expect current results.
We won't get whacked or land in jail, but our
income can take a whack if we don't learn the
business.
Maybe Tony couldn't change because he was in the
mob. But we can change how we act, what we do and
what we know.
Okay, I don't want to take up a bunch of your time
with my ramblings, so I'll let you get on with
reading today's edition.
Also,
I would greatly appreciate your feedback and
please let me know what you think of the new and
improved edition of our e-zine.
Your Editor/Publisher
"Skipper" Tim Gilligan
P.S. --- If you decide to check out
my blog, you are welcome to post your
comments.
And always remember, your comments and/or
suggestions are always welcome and also greatly
appreciated.
You can send us your comments and/or suggestions
just by clicking on this link:
5 Easy Steps for Writing
an Article that Gets Top Results
By: Tim Gilligan
a/k/a "Skipper"
You may not know
it, but you have an easy way to bring targeted
traffic to your site. You can write articles
for publication in ezines that will continue
to bring you traffic to your site long after
they appear online. Just think of this as an
unstoppable traffic generator for your online
business.
You do not have to be a Hemingway to be a
great article writer. There are some basic
rules to follow though. Here are 5 steps to
writing a good article that will attract
attention and result in more traffic and sales
for your business.
ACTION STEP 1 - Create A Hot Title
You must grab the attention of the reader
first. People scan everything before they
commit to reading it. Let them know what the
article is about in a way that makes them want
to dig into it for more information. Two
classic ways to make a good title are to use a
"How to" format, such as, "How To Get A Base
Hit 7 Times Out Of Ten", and the "Tips"
format, which might go something like this: "5
Super Easy Tips To Relieve Stress".
ACTION STEP 2 - Get Your Reader's Attention
With An Interesting Opening Sentence
The next most important part of writing your
article is to grab the reader with a powerful
first sentence. This will keep them interested
and wanting more information. Two of the best
ways to hook your reader is to ask a question
or to state a fact.
A question should make the reader curious to
find out the answer by finishing the article.
If you state a fact, you must make it the
basis for the rest of your article.
ACTION STEP 3 - Discuss The Main Points In
The Body Of The Article
Here is where you provide the content of your
article, and the solutions to the problem that
you are solving for the reader. Your purpose
here is to educate and inform. Address each
problem and follow it with the solution. Or if
you are giving tips to your reader, you can
list each tip in the order that best solves
their problem.
ACTION STEP 4 - Summary and Ask Your Reader
To Take Action
Always include a brief summary for maximum
results. Then tell your reader why it is
important for them to take action now. Give a
benefit or two as an incentive for them to
respond now. This can be a link to your
website or newsletter. After all, this was the
primary purpose of your article.
ACTION STEP 5 - Include A Powerful Resource
Box After Your Article
You absolutely need to make a resource box
promoting your website, e-Book, e-Course or
affiliate program. The resource box gives the
reader another way to get more information.
This will spur the traffic to your promotion
as more people read your article. Create a
resource box that tells who you are and what
you are offering to the reader. This should
take no more than 3-6 lines of text.
These 5 steps will ensure that you have an
article that people will want to read and then
visit your website. Just use this easy 5-step
format and simply fill in the details with
your own information. Then distribute your
articles to ezine and newsletter publishers in
your business niche. The result will be more
targeted traffic and increased visibility for
your business.
======================================
ABOUT THE AUTHOR:
Tim Gilligan a/k/a "Skipper" is an experienced
online entrepreneur and an award winning
website designer working from his home
office on Ft. Myers Beach, Florida. The
Skipper has recently completed his e-book
titled
"The Dangers Of Identity Theft and How To
Protect Yourself". For more information on
how to protect yourself from the dangers of
Identity Theft,
just click on the link to go to his blog
titled "Identity
Theft 411".
Permission is granted to re-print the above
article in it's entirety as long as the
resource box remains intact.
Since we do not permit copying directly from
this site, if you would like to have a copy of
this very informative article, please click on
the link below to send us an email and we will
send you a copy via email.
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Let's say you're running an ad in somebody's
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---------------------------------------
The bottom line:
If you're serious about making your living
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headache and frustration by joining hundreds of
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We will announce the winner in this spot in each edition.
The winner from our June 1st edition is:
Theresa
Cahill
Congratulations
Theresa, and thanks for entering our contest.
Your ad appears below.
*****
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10 Ways to Grab a Skimmer's Attention
By: Tim Gilligan
a/k/a/ "Skipper"
People don't
have much time to read your sales letters
and would rather skim them. They will scan
your letter and read only those parts that
catches their eyes.
Is the solution to have a short one? No,
it's not. Generally, long sales letters
convert better. You will have more time to
present the features and benefits of your
product and convince your readers to buy.
If a short sales letter is not the solution,
how, then, do you grab the attention of a
skimmer so they can read all the important
aspects of your sales letter?
The following are ways that can help you
make them read further:
1. Create a good first impression.
Your ad copy should look professional. It
should make the reader feel that your letter
is worth reading. A misspelled word in your
heading can turn off a potential customer.
Why would one buy from you if you don't take
care of details? What will your customer
expect from your products, or even your
support to the product later on?
2. Use a lot of headlines and
sub-headlines to easily catch your visitors'
attention.
Expand on the benefits and features of your
product. Have a sub-headline on each
benefit. Your readers may want to read
further if they find your headlines and
sub-headlines interesting.
3. Use pictures or graphics that show
your product and bonuses.
They will make your product more
concrete to your visitors. Pictures and
graphics also easily attract eyeballs.
4. Be sure your graphics load fast and
correctly.
People don't want to wait. This is true
especially if your graphics are at the top
of your sales letter, and your whole web
site will only be shown after downloading
those pictures.
5. Use short sentences or sentence
fragments.
It is easier to read and understand short
sentences than long ones. By just looking at
the length of your sentences, the visitor
will know the degree of difficulty in
reading your sales letter.
6. Use color, bold, italics, underlining
to highlight important words and phrases.
However, use them sparingly. Too much of
them may look like you are in hysterics and
will turn away potential buyers.
Use highlighting near the area where you
want to have your visitors read more. You
may want them to read the features or
benefits of your product.
7. Pick the three most powerful and
appealing benefits of your product and
repeat them in various parts of your sales
letter.
This will help your visitors to easily
remember these benefits. Just be sure to
rewrite them, so it won't appear that you
just copied and pasted them in your ad copy.
8. Use bullets to list the features and
benefits of your product.
Bullets make reading easier, making your
visitor want to read more.
9. Use a "P.S."/"P.P.S."/etc. at the end.
This is some of the most read section of a
sales letter. You may repeat the strong
point of your product, remind the bonuses
included, or emphasize the urgency for the
prospect to make an action.
10. With a long sales letter, place buy
buttons at different places throughout the
letter.
Your prospect may have been convinced to
buy, so provide them with the opportunity to
do so.
People are in a hurry to quickly get over
reading a sales letter.
Unless something catches their eyes, they
would just skim over the letter and go on to
the next site. They might miss the important
points, and you lose them as customers.
However, with the optimal use of
eye-catching techniques, you may be able to
have them read more, and convince them to
click on that buy button. After all, isn't
that your ultimate goal?
======================================
ABOUT THE AUTHOR:
Tim Gilligan a/k/a "Skipper" is an experienced
online entrepreneur and an award winning
website designer working from his home
office on Ft. Myers Beach, Florida. The
Skipper has recently completed his e-book
titled
"The Dangers Of Identity Theft and How To
Protect Yourself". For more information on
how to protect yourself from the dangers of
Identity Theft,
just click on the link to go to his blog
titled "Identity
Theft 411".
Permission is granted to re-print the above
article in it's entirety as long as the
resource box remains intact.
Since we do not permit copying directly from
this site, if you would like to have a copy of
this very informative article, please click on
the link below to send us an email and we will
send you a copy via email.
Podcasting is one of the hottest
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Our main objective, or
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as up to date and informed as possible on
the latest developments in marketing,
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