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Ahoy
and Welcome Aboard to all of our regular readers
and also our
new subscribers
that have joined us recently.
Welcome to another
edition of our
"TeeJay's Tips For Success"
online
e-zine
I hope you enjoy today's edition as much as I have
enjoyed putting it together for you.
Remember...... Success Is A
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Skipper's Orders Of The Day *****
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From the Quarter Deck of the S.S. Minnow
with "Skipper" Tim Gilligan at the helm.
I give you my personal guarantee that I will not
leave you stranded on some uncharted and deserted
island in the middle of the Internet!
Howdy Neighbor!,
And Welcome Aboard to all of our new subscribers!
We're picking up more and more every day!
Okay, first and
foremost, my sincere apologies for not keeping up
with publishing this e-zine on my regular
schedule. I've had to deal with some personal
matters that have more or less kept me away from
my computer.
On top of that
situation, I had a pretty serious problem with my
computer that basically had me offline for almost
three solid weeks. After much cussing and swearing
and pulling what little hair I have left out by
the roots, I was finally able to get a customer
service agent at my DSL service provider (Embarq)
to think outside of the box and go above and
beyond the call of duty and get the problem
resolved.
I have a nice surprise for you today. I've taken
some pictures of the condo complex where we live
and a lot of our wildlife neighbors (our pets). I
put them all on a special web page I've built and
uploaded to my server.
Okay, I have
written a couple of very interesting as well as
informative articles for you in today's edition.
Today's feature
article,"10 Quick Rules for
Better Search Engine Ranking" gives you some
very good tips on how to get a better ranking in
the search engines for your website.
The second article,"10
Costly Search Engine Mistakes to Avoid" gives
you some tips on things you should avoid when
trying to get your site listed in the search
engines.
In today's "Tech Tips" section, I have included a
short video to help you do some marketing
research.
Be sure to read
both of these articles and as always, if you have
any questions or comments, please feel free to
contact me.
Okay, I don't want to take up a bunch of your time
with my ramblings, so I'll let you get on with
reading today's edition.
Also,
I would greatly appreciate your feedback and/or
questions.
And always remember, your comments and/or
suggestions are always welcome and also greatly
appreciated. And if there is any way that I can
help you, I'm only an e-mail away.
Your Editor/Publisher
Skipper
Tim Gilligan
CEO, TeeJay Enterprises
P. S. --You can send us your comments and/or suggestions
for this e-zine
just by clicking on this link:
If you are setting up a
website, follow these simple rules to improve
search engine rankings of your site. You can
also follow these techniques if your website
is not ranked high in search engines for
certain keywords.
Concentrate on the home
page of your site and once you learn the
techniques, you will be able to apply them to
the other pages of your site that will have
multiple high ranking pages.
1. Find keywords (or key phrases) relevant
to your website.
Go to the overture keyword
selector tool (type key phrase overture
inventory in Google) and check the popularity
of the keywords you want to use.
Avoid highly popular
keywords. Highly popular keywords are very
competitive and the least popular keywords are
search engine traffic starved.
Select a dozen keywords and key phrases from
the middle of the list. This is a very
important exercise and you should spend at
least a couple of hours, if not more,
researching different keywords.
While you are researching
your keywords, check your competitors by doing
a search in a couple of popular search engines
like Google, Yahoo, etc., using those
keywords. Keep a record of your competitors'
URL's and other information because you don't
want to waste your time doing the same search
again in the near future.
2. Use the keywords you selected in the
meta tags of your home page.
Meta tags are located in
the head section of a web page. Go to one of
your competitor's website and select View and
then Source from your web browser's menu to
view the html source of the web page. You will
see the meta elements.
The two important meta tags are keywords and
description meta tags. Don't leave them blank.
You can list your keywords, separated by
comma, in the keywords meta tag. Construct a
catchy description using your keywords for the
description meta tag.
3. Use the keywords in your title tag.
The text you use in the
title tag appears in the title bar of the web
browser. The title tag should be less than 64
characters long. Again, the key is to use a
meaningful title using the keywords. Don't
just make a laundry list of your keywords for
the title tag.
The title tag and your meta description may
end up in many search engine listings. So,
spend some time to make these two elements
interesting, meaningful, and relevant to your
site.
4. Use the keywords in top heading (h1)
tags of your page.
Use one keyword (or a key
phrase) for each h1 tag. Use these h1 tags for
the headings of your contents.
5. In the home page content, use bold,
using the strong html element, to highlight
some of your keywords.
6. Italicize some of the keywords in your
page.
7. Use the keywords in alt tags of images.
You should always use the
alt tag for all images.
8. Encourage others to use the keywords for
text anchors when they link back to your site.
Better yet, publish your
own short link text with keyword anchors, bold
and italicized key phrases and give it away
for link exchanges.
9. If possible, use the keywords in your
domain name.
Try different arrangements
of the keywords to come up with an available
domain name that you can register.
10. If you are using php or asp or any
other web programming language for your
dynamic website, make your URL search engine
friendly using url rewrite techniques.
Search the phrase url
rewrite in Google to know more about url
rewrite.
Keep in mind these simple rules every time you
want to launch a website. Spending a few days
upfront in the preparation of your site will
pay off in the long run with better search
engine rankings.
Tim, or as everyone calls him, "Skipper", is a
successful online business entrepreneur who
has been working from home on the Internet
since 1998. He is also an award winning
professional webmaster
with ten years experience to his
credit.
If you need a
website designed for your business or just
need a little re-working of your present
website, just send him an e-mail or call him
on the phone for a free consultation. Just
visit his main website at:
http://www.teejayenterprises.netfor
information on how to contact the Skipper.
Since we do not permit copying directly from
this site, if you would like to have a copy of
this very informative article, please click on
the link below to send us an email and we will
send you a copy via email.
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TECH TIPS
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An
Easy Method for Doing Marketing Research
By: Tim Gilligan
A/K/A Skipper
Are you
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Information To
Help You
Build Your Business
*****
10 Costly Search Engine Mistakes to Avoid
By: Tim Gilligan
a/k/a/ "Skipper"
If you have a website
then you already know the importance of
traffic.
Traffic is to Internet marketing as location
is to real estate. It's the only thing that
really matters. Plain and simple, if you
cannot generate targeted visitors to your
site, you will not make any sales.
Usually the owner or designer of the website
is the person designated to drive traffic to
the site.
The chief ingredient in
generating traffic is the search engine. Of
coarse, you can use advertising, but it's
going to cost you. Using the search engines
to generate targeted (interested in your
product) traffic is the least expensive
method known.
Unfortunately, many website owners do not
understand the importance of search engine
visibility, which leads to traffic. They
place more importance on producing a
"pretty" website. Not that this is bad, but
it is really secondary to search engine
placement.
Hopefully, the following
list of common mistakes, made by many
website owners, will help you generate more
targeted traffic to your site...after all,
isn't that what you want.
1. Not using keywords effectively.
This is probably one of
the most critical area of site design.
Choose the right keywords and potential
customers will find your site. Use the wrong
ones and your site will see little, if any,
traffic.
2. Repeating the same keywords.
When you use the same
keywords over and over again (called keyword
stacking) the search engines may downgrade
(or skip) the page or site.
3. Robbing pages from other websites.
How many times have you
heard or read that "this is the Internet and
it's ok" to steal icons and text from
websites to use on your site. Don't do it.
Its one thing to learn from others who have
been there and another to outright copy
their work. The search engines are very
smart and usually detect page duplication.
They may even prevent you from ever being
listed by them.
4. Using keywords that are not related to
your website.
Many unethical website
owners try to gain search engine visibility
by using keywords that have nothing at all
to do with their website. They place
unrelated keywords in a page (such as "sex",
the name of a known celebrity, the hot
search topic of the day, etc.) inside a meta
tag for a page. The keyword doesn't have
anything to do with the page topic.
However, since the
keyword is popular, they think this will
boost their visibility. This technique is
considered spam by the search engines and
may cause the page (or sometimes the whole
site) to be removed from the search engine
listing.
5. Keyword stuffing.
Somewhat like keyword
stacking listed above, this means to assign
multiple keywords to the description of a
graphic or layer that appears on your
website by using the "alt=" HTML parameter.
If the search engines
find that this text does not really describe
the graphic or layer it will be considered
spam.
6. Relying on hidden text.
You might be inclined to
think that if you cannot see it, it doesn't
hurt. Wrong.... Do not try to hide your
keywords or keyword phrases by making them
invisible.
For example, some
unethical designers may set the keywords to
the same color as the background of the web
page; thereby, making it invisible.
7. Relying on tiny text.
This is another version
of the item above (relying on hidden text).
Do not try to hide your keywords or keyword
phrases by making them tiny. Setting the
text size of the keywords so small that it
can barely be seen does this.
8. Assuming all search engines are the
same.
Many people assume that
each search engine plays by the same rules.
This is not so. Each has their own rule base
and is subject to change anytime they so
desire. Make it a point to learn what each
major search engine requires for high
visibility.
9. Using free web hosting.
Do not use free web
hosting if you are really serious about
increasing site traffic via search engine
visibility. Many times the search engines
will eliminate content from these free
hosts.
10. Forgetting to check for missing web
page elements.
Make sure to check every
page in your website for completeness, like
missing links, graphics, etc. There are
sites on the web that will do this for free.
This is just a few of the methods and
techniques that you should avoid. Do not
give in to the temptation that these methods
will work for you. They will do more harm
than good for your website.
Not only will you spend weeks of wasted
effort, you may have your site banned from
the search engines forever.
Invest a little time to
learn the proper techniques for increasing
search engine visibility and your net
traffic will increase.
Tim, or as everyone calls him, "Skipper", is a
successful online business entrepreneur who
has been working from home on the Internet
since 1998. He is also an award winning
professional webmaster and graphic designer
with almost ten years experience to his
credit.
If you need a
website designed for your business or just
need a little re-working of your present
website, just send him an e-mail or call him
on the phone for a free consultation. Just
visit his main website at:
http://www.teejayenterprises.netfor
information on how to contact the Skipper.
Since we do not permit copying directly from
this site, if you would like to have a copy of
this very informative article, please click on
the link below to send us an email and we will
send you a copy via email.
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