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Michael
Rasmussen's "Email Promos Exposed" Video
Series:
How to Write Killer Email Promos That Get
Results!
A Product Review
by
Tim Gilligan
a/k/a/ "Skipper"
Have you ever
been faced with the task of having to write an
email promotion to your list, and then
realized that you didn't know what to say or
how to say it?
Michael
Rasmussen's new video course "Email Promos
Exposed" promises to solve that problem for
you by walking you through the actual process
of creating killer email promos step-by-step.
*************************************************
If you're in a hurry, just go ahead and click this
link to get instant free access to these
videos:
FREE Videos
*************************************************
I decided to
see if Michael's videos live up to their
promise by trying them out myself.
Here's what I
found:
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Overall Quality
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The first thing
I noticed when I opened up the first video was
the stunning production quality. He used
Camtasia Studio for the production, which is
now the industry standard for creating
high-quality screen capture video products.
The audio is near studio quality, and the
graphics are very professional. These videos
were made by
someone who KNOWS what he's doing.
Well done!
I also liked
how Michael divided the videos up by section,
and then again by sub-section.
For example,
one video is all about the subject line, and
then there are different parts of that video
that each cover a certain area of crafting a
killer subject line.
Now let's move
onto...
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THE ACTUAL VIDEOS
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Here's a brief
summary of each video. Obviously it's
impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.
*************************************************
If you're in a hurry, just go ahead and click this
link to get instant free access to these
videos:
FREE Videos
*************************************************
VIDEO 1 -
INTRODUCTION
This video
served as an introduction to the whole course.
You get to see a picture of Michael in his
every day life, and he establishes his
credibility right up front by talking about
some of his massive successes online. He even
provides proof of credibility by displaying
two checks in the amount of $50,000 and
$25,000 which prove that, when it comes to the
subject of making money with email promos, he
knows his stuff.
This is a good
lesson for anyone to get. Whenever you're
teaching people how to do something, it's good
to establish your credibility up front, so
that there's no doubt about whether or not
you're qualified to talk about the subject.
Most product developers either skip or
minimize this step.
VIDEO 2 -
BEFORE YOU WRITE THE PROMO
This video
talks about some things that no other marketer
has bothered to mention.
You'll learn things like:
* The mindset
you need in order to write a killer promo
* The different
tools you need before you get started
* How to keep
your emails laser-focused
* How to create
an outline that practically writes the email
for you.
This was a
fantastic video, and did a good job of kicking
things off.
VIDEO 3 -
THE SUBJECT LINE
I liked this
video, because it talked about one of MY
biggest weaknesses when it comes to writing
email promos... the subject line. The subject
line is a confusing topic, because nobody's
100% sure what the best tactics are.
Michael breaks
it down, and reveals:
* The biggest
secret for writing a subject line that makes
people insanely curious.
* Techniques
for personalizing the subject line.
* Mistakes to
avoid when using personalization.
I was surprised
to find that I was making some of the mistakes
that Michael mentioned in this video, but now
I know better.
VIDEO 4 -
THE OPENING
This is where a
lot of people slack off when writing their
emails. Michael talks about how important it
is to create an opening that is
conversational, and then reveals techniques
and examples on how to do that.
He also
reveals:
* How to get
people to keep reading your email once they've
opened it.
* How to make
your opening interesting.
* Mistakes to
avoid when creating your first few paragraphs.
VIDEO 5 -
THE BODY COPY
This is one of
the "meatiest" portions of the course, because
it reveals techniques that are not widely
discussed on the forums, blogs, and in most
eBooks. He talks about the importance of
keeping your body copy tight and relevant, and
then reveals how you can do that.
You'll also learn:
* How to write
powerful bullets that make people curious and
want to find out more.
* Simple
formatting tricks for making your body copy
easy to read.
* The secret of
"bucket brigade copy" and how to use it in
your email promos to force people to keep
reading.
VIDEO 6 -
THE CALL TO ACTION
This is where a
lot of people wimp out in their email promos.
They start out strong, but when it comes time
to ask the reader to click the link and take
action, they don't know what to say.
Michael talks about some of his favorite
techniques for making that happen, and also
reveals:
* The "magic
question" to ask yourself that will make your
close much more powerful.
* The secret of
the "unanswered question" and why handling
this is a surefire way to get people to act
right away.
* The structure
of a powerful close.
* Mistakes
people make when creating their close.
VIDEO 7 -
CREATING AN EFFECTIVE P.S.
Some people say
that the P.S. is one of the most important
parts of the email, because it is often the
one thing that gets people to click the link
at the end. In this video,
Michael talks about:
* Why you
should be including a P.S. at the end of your
email.
* The 4
different kinds of P.S.'s you can use (this
section was a real eye-opener for me).
VIDEO 8 -
COMMON MISTAKES PEOPLE MAKE
I loved this
video, because it showed me some mistakes that
I was making that I wasn't even aware of.
Unless you're a seasoned pro, you're probably
guilty of some of the things that Michael
talks about in this video as well, and that's
why it's so valuable. I've shaved years off my
learning curve, because now I can avoid some
of the costly mistakes that I was bound to
make in the learning process.
VIDEO 9 -
HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS
This video
alone is going to make me a lot of money. Why?
Because I used to only send out one email
promo for each affiliate promotion I was
doing. Michael showed me in this video how
important it is to send a follow-up promotion,
and he showed me exactly how to do it.
He covered
things like:
* The
psychology of follow-up email promo's.
* The 2 main
types of follow-up promos that make the most
money.
* How to
overcome readers' objections in your follow up
emails.
* The 2 most
common mistakes people make when writing
follow-ups and how to avoid them.
VIDEO 10 -
HOW TO WRITE BACK END EMAIL PROMOTIONS
Every marketing
guru out there says that the REAL money is on
the back end. I'd have to agree with them, but
the problem is... most people have no idea how
to set up a back end system that makes money.
This video will teach you how to set up an
automated back end that's loaded with killer
promos that make you lots of cash on
autopilot.
He reveals
things like:
* The big
difference between regular and back end email
promos.
* How to
prepare a back end promotion sequence.
* Common
mistakes people make when creating back end
email promos.
VIDEO 11 -
CREATING AFFILIATE EMAIL PROMOTIONS
This could be
the most important video of the entire package
for a lot of people, because most people email
their list to promote other people's products
as an affiliate.
Let's face it, if you only have 3 products,
can you really afford to only email your list
3 times a year? They'll get bored hearing
about the same old products over and over
again. This video sheds some light on how to
create killer affiliate promos.
Michael reveals things like:
* The two main
types of affiliate promos.
* What makes
affiliate promos different than regular promos
(and why ignoring this huge secret could cost
you big money).
* Michael's
favorite tactics for creating affiliate promos
that no one else is doing.
* 3 different
ways to add scarcity to your affiliate promos
(this is the most important
section of the video, so make sure you watch
it over and over again).
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CONCLUSION
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As you can see,
Email Promos Exposed really packs a lot of
punch! Most of the courses out there offer
only watered down, weak content. Not this one!
These videos are going on my "A-list" for a
long time.
I've already
watched them twice, and plan on reviewing them
every couple months to make sure that I have
the principals, techniques and tactics burned
into my mind.
If email
marketing is an important part of your
business (and in my opinion, it's the most
important part of ANY online business), then
you owe it to yourself to check out Michael's
exciting new videos, Email Promos Exposed.
Here's the link
where you can get instant free access to the
videos right now.
FREE Videos
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About The Author:
Tim
Gilligan a/k/a/ "Skipper" is an experienced online entrepreneur
working from his home office on Ft. Myers
Beach, Florida. The Skipper has recently completed
his e-book
titled "The Dangers Of Identity Theft and
How To Protect Yourself".
For more information on how to protect
yourself from the dangers of Identity Theft:
Please visit this page
Permission is granted to re-print the above
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